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JOB DESCRIPTION:

We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our study programs. This role will involve creating engaging content, managing social media channels, and collaborating with the development business team to ensure our marketing efforts align with market trends and customer needs.

Key Responsibilities:

·       Content Creation:

Develop high-quality content, including blog posts, articles, social media posts, and email campaigns, to promote our study programs.

Create compelling content that resonates with our target audience and drives engagement.

Collaborate with the development business team to understand market trends and create content that meets the market's reference.

Conduct market research to identify customer trends, competitor offerings and demographic data.

·       Social Media Management:

Manage and maintain our social media channels, including Instagram, Facebook, and other relevant platforms.

Create and curate engaging social media content to increase brand awareness and drive website traffic.

Monitor social media analytics to measure the effectiveness of campaigns and make data-driven decisions.

·       Brand Awareness:

Implement strategies to increase brand visibility and recognition.

Identify and leverage opportunities to promote our brand through various channels.

Track and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.

·       Lead Generation:

Generate leads and inquiries through effective marketing campaigns.

Implement lead nurturing strategies to convert leads into qualified opportunities.

·       Design and Artwork:

Create simple, eye-catching artwork and graphics using tools like Canva or Adobe Illustrator.

Design social media graphics, email templates, and other marketing materials.

JOB REQUIREMENTS:

Qualifications and Skills:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in marketing and social media management.

Strong understanding of digital marketing principles and strategies.

Proficiency in content creation and copywriting in Vietnamese and English.

Strong attention to detail and a creative mindset.

Preferred Qualifications:

Experience in the education or training industry.

Knowledge of design tools like Canva or Adobe Illustrator.

JOB BENEFITS:

Competitive Salary

International Working Environment

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