Senior Marketing Specialist

JOB DESCRIPTION:

Strategy Development & Execution:

●       Develop and implement data-driven marketing strategies to increase brand awareness, engagement, and customer acquisition.

●       Track and measure the effectiveness of marketing strategies using KPIs and analytics tools.

Social Media & Content Management:

●       Manage and develop Beato Singapore and Beato Vietnam’s social media accounts (Facebook, Instagram, TikTok) with 3-5 posts per week.

●       Create engaging EDMs for Beato Singapore using MailChimp.

●       Work with the photography and management teams to ensure brand standards for photos and video content.

●       Plan and execute unique social media campaigns (giveaways, games, trivia, etc.).

●       Respond to social media inquiries and work with the production team to track orders and inquiries.

●       Assist with light design work for social media content.

●       Ensure the quality and consistency of our brand visuals and copywriting.

Paid Advertisement:

●       Manage and optimize paid advertising campaigns on Meta and TikTok to maximize ROI, including A/B testing and campaign analysis.

●       Able to work independently or with marketing vendors

Brand & Influencer Collaboration:

●       Manage influencer partnerships and collaborations with lifestyle brands.

●       Source and hire models for photoshoots, collaborating with the florist and photographer.

●       Reach out to businesses to introduce our floral services for corporate contracts.

●       Explore and develop partnerships with other brands, influencers, and cross-industry collaborations to amplify Beato Fiore’s reach.

Market & Customer Insights:

●       Monitor customer feedback on social media and online platforms to ensure customer satisfaction and gather insights for future marketing strategies.

●       Conduct market research on current trends in the floral and e-commerce industry, particularly within Vietnam, to inform Beato’s marketing strategies and campaigns.

B2B Sales & Corporate Partnerships:

●       Reach out to hotels, restaurants, and other businesses to offer floral services such as flower styling for venues, company events, corporate gifting, and office decorations.

●       Build and maintain relationships with corporate clients to expand the B2B customer base and increase revenue.

●       Propose tailored floral packages and services for corporate accounts

SEO & Content Optimization:

●       Help optimize social media posts and website content for SEO, ensuring higher visibility in search results.

Event Planning & Execution:

●       Assist with planning and executing online or offline events, such as pop-up shops, floral workshops, or virtual webinars, to increase brand engagement and customer acquisition.

Website & Content Updates:

●       Occasionally assist in updating website content, product descriptions, and other marketing-related assets to maintain brand consistency.

Performance Reporting & Analytics:

●       Prepare regular reports on campaign performance, customer acquisition costs, conversion rates, and ROI to evaluate the success of marketing efforts.

Customer Retention & Loyalty Programs:

●       Develop strategies for customer retention, including loyalty programs, customer feedback initiatives, and engagement tactics.

Content Calendar & Strategy:

●       Develop and manage the content calendar for both Beato Singapore and Beato Vietnam to ensure consistent and timely content across platforms.

Team Leadership & Collaboration:

●       Lead, mentor, and provide guidance to junior marketing team members to help develop their skills and contribute effectively to marketing goals.

JOB REQUIREMENTS:

●       Proficient in social media platforms (Facebook, Instagram, TikTok), content creation, and design tools (e.g., Canva, Photoshop).

●       A solid understanding of e-commerce marketing, particularly in the Hanoi market.

●       Ability to innovate, work independently, and collaborate with teams.

●       Passion for flowers, e-commerce, branding, and customer service.

●       Fluency in Vietnamese and conversational proficiency in English is preferred.

●       Familiar with Meta Business Suite, Audience Targeting, TikTok Marketing.

●       Ability to learn and use ZOHO CRM for tracking and managing customer relationships

JOB BENEFITS:

●       Career growth opportunities, including access to courses and professional development.

●       Opportunities for exposure to international markets and collaboration with a passionate team of marketers, florists, and international team members to improve your skillset

●       Working hour: 9:00 AM to 6:00 PM (Monday to Friday)